El Rastro
El Rastro
This conceptual rebranding project presents a fresh visual identity for El Rastro, Madrid’s most iconic flea market, in operation since 1496. The aim was to develop a contemporary design system that honours the market’s rich heritage while capturing its vibrant, ever-evolving spirit. The result is a brand that feels both nostalgic and current, bridging centuries of culture, craftsmanship, and community.
Year
2025
Category
Branding
Research
Research
Inspired by El Rastro’s rich history and eclectic atmosphere, the concept draws on vintage Spanish signage, market textures, and artisan objects. The design approach considers both locals and tourists, those who see the market as tradition, and those who discover it as experience.
Inspired by El Rastro’s rich history and eclectic atmosphere, the concept draws on vintage Spanish signage, market textures, and artisan objects. The design approach considers both locals and tourists, those who see the market as tradition, and those who discover it as experience.
Inspired by El Rastro’s rich history and eclectic atmosphere, the concept draws on vintage Spanish signage, market textures, and artisan objects. The design approach considers both locals and tourists, those who see the market as tradition, and those who discover it as experience.
Research
Inspired by El Rastro’s rich history and eclectic atmosphere, the concept draws on vintage Spanish signage, market textures, and artisan objects. The design approach considers both locals and tourists, those who see the market as tradition, and those who discover it as experience.
Design
Design
The identity features a warm palette of reds, ochres, and oranges, paired with bold, characterful typography. Magic Retro and Libre Baskerville bring personality and balance. Stylised icons and nostalgic photography evoke the charm of found treasures, while remaining flexible across print and digital uses.
The identity features a warm palette of reds, ochres, and oranges, paired with bold, characterful typography. Magic Retro and Libre Baskerville bring personality and balance. Stylised icons and nostalgic photography evoke the charm of found treasures, while remaining flexible across print and digital uses.
The identity features a warm palette of reds, ochres, and oranges, paired with bold, characterful typography. Magic Retro and Libre Baskerville bring personality and balance. Stylised icons and nostalgic photography evoke the charm of found treasures, while remaining flexible across print and digital uses.
Design
The identity features a warm palette of reds, ochres, and oranges, paired with bold, characterful typography. Magic Retro and Libre Baskerville bring personality and balance. Stylised icons and nostalgic photography evoke the charm of found treasures, while remaining flexible across print and digital uses.
Concept
Concept
El Rastro is more than a market. It’s a Sunday ritual, a place of memory, culture, and discovery. This branding celebrates that spirit: rooted in history, yet open to reinvention.
A visual homage to the thrill of the unexpected.
El Rastro is more than a market. It’s a Sunday ritual, a place of memory, culture, and discovery. This branding celebrates that spirit: rooted in history, yet open to reinvention.
A visual homage to the thrill of the unexpected.
El Rastro is more than a market. It’s a Sunday ritual, a place of memory, culture, and discovery. This branding celebrates that spirit: rooted in history, yet open to reinvention.
A visual homage to the thrill of the unexpected.
Concept
El Rastro is more than a market. It’s a Sunday ritual, a place of memory, culture, and discovery. This branding celebrates that spirit: rooted in history, yet open to reinvention.
A visual homage to the thrill of the unexpected.
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