Ligne Roset
Ligne Roset
To celebrate the end of the year, I collaborated and designed a 360° campagin titled Find the White Rabbit for Ligne Roset. The aim was to create an immersive and playful experience that would drive customers into the brand’s stores while reinforcing its creative identity. The campaign unfolded across both physical and digital channels, including in-store displays, flyers, window vinyls, and a dedicated social media strategy.
Year
2024
Category
360° campaign
Research
Research
We began by exploring Ligne Roset’s identity as a high-end French furniture brand. The challenge was to inject a sense of play while staying true to its refined aesthetic. We also looked at how customers engage during the festive season, focusing on physical presence and digital curiosity.
We began by exploring Ligne Roset’s identity as a high-end French furniture brand. The challenge was to inject a sense of play while staying true to its refined aesthetic. We also looked at how customers engage during the festive season, focusing on physical presence and digital curiosity.
We began by exploring Ligne Roset’s identity as a high-end French furniture brand. The challenge was to inject a sense of play while staying true to its refined aesthetic. We also looked at how customers engage during the festive season, focusing on physical presence and digital curiosity.
Research
We began by exploring Ligne Roset’s identity as a high-end French furniture brand. The challenge was to inject a sense of play while staying true to its refined aesthetic. We also looked at how customers engage during the festive season, focusing on physical presence and digital curiosity.
Design
Design
The design featured a minimalist rabbit silhouette integrated with a QR code. Surrounding visuals used warm tones and abstract shapes drawn from the brand’s seasonal palette. On social media, a coordinated grid mirrored the in-store visuals, creating a unified look across touchpoints.
The design featured a minimalist rabbit silhouette integrated with a QR code. Surrounding visuals used warm tones and abstract shapes drawn from the brand’s seasonal palette. On social media, a coordinated grid mirrored the in-store visuals, creating a unified look across touchpoints.
The design featured a minimalist rabbit silhouette integrated with a QR code. Surrounding visuals used warm tones and abstract shapes drawn from the brand’s seasonal palette. On social media, a coordinated grid mirrored the in-store visuals, creating a unified look across touchpoints.
Design
The design featured a minimalist rabbit silhouette integrated with a QR code. Surrounding visuals used warm tones and abstract shapes drawn from the brand’s seasonal palette. On social media, a coordinated grid mirrored the in-store visuals, creating a unified look across touchpoints.
Concept
Concept
The campaign was built around curiosity and interaction. The white rabbit invited users on a playful hunt, echoing the idea of discovery. By scanning the QR code, visitors received a unique reward, turning each boutique visit into a moment of surprise and delight.
The campaign was built around curiosity and interaction. The white rabbit invited users on a playful hunt, echoing the idea of discovery. By scanning the QR code, visitors received a unique reward, turning each boutique visit into a moment of surprise and delight.
The campaign was built around curiosity and interaction. The white rabbit invited users on a playful hunt, echoing the idea of discovery. By scanning the QR code, visitors received a unique reward, turning each boutique visit into a moment of surprise and delight.
Concept
The campaign was built around curiosity and interaction. The white rabbit invited users on a playful hunt, echoing the idea of discovery. By scanning the QR code, visitors received a unique reward, turning each boutique visit into a moment of surprise and delight.
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